Event Toolkit
M.A.C
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SFCC
M.A.C Studio Fix Cushion Compact campaign's message is "textures your inner artist needs for a lasting flawless face." The message we want consumers to understand is to encourage ultimate artistic freedom and self-expression.
This event toolkit "Your Studio Fix on the go," consists of different zonings setup that will allow consumers to experience the product's 4 benefits — complete coverage, velvet matte finish, 24H full coverage and variety of textures/usage. Each zoning includes interactive experiences in a playful way to generate IG content.
welcome TOA
Guests will be provided a stamp card to encourage them to participate at all experience zones and complete the card to redeem an exclusive TOA. The TOA is a set of premium make-up themed iron-on velvet patches which can be used to customize makeup bags and other accessories
Level AA overview
C
A
B
D
E
F
G
A: Photo studio
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B: Full Coverage
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C: Velvet Matte
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D: 24H Full Coverage
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E: Textures/Usage
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F: Makeup Station
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G: Product Display
Engaging Experience
COVERAGE STENCIL ART WORKSHOP
Guests are encouraged to participate in a stencil art workshop, in which they use SFCC to paint on mottled paper to demonstrate its flawless coverage
PROCESS REFERENCE
Mottled Paper
Stencil
Finished Art
SCRATCH CARD EXPERIENCE
Guests are encouraged to scratch a scratch-card to win a prize. The scenary changes from day to night (white to black), emphasizing 24H full coverage
SCRATCH CARD DESIGN:
VELVET BRACELET WORKSHOP
Guests are encouraged to participate in a a DIY bracelet workshop, in which they personalise and wear a branded velvet charm bracelet
BRACELET & CHARMS REFERENCE
SCRATCH CARD EXPERIENCE
Guests are encouraged to explore different brush types and create their ideal "on the go look" with a 1-on-1 makeup workshop or they can get a template to try on different products and get personalised makeup tips
GLOBAL FACE TEMPLATE:
Engaging Photo Opportunity
STUDIO FIX PHOTOBOOTH
Print-out version 2
Print-out version 1
