Sap Tze Pai is a local dairy producer since 1956. The biggest problem of the existing design is the consistency of applying the design system throughout all touchpoints. There is also an issue connecting the design with HongKongers. Therefore, the rebranding is inspired by the Hong Kong 60s with the use of traditional "bing sutt 冰室" patterns and nostalgic colour palette. 

This design will allow HongKongers to recall their memories of old Hong Kong.