Lenzing

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Tencel™ Global #MakeItFeelRight

@tencel_global

#MakeItFeelRight is set out to raise awareness on the negative impact that the fashion industry has on the environment.

#MIFR campaign includes a series of mini videos and entertaining Instagram and TikTok filters to create UGC. Consumers can submit a short video pledge "#MakeAPledge" in exchange for a Tree Certificate. For every certificate generated, TENCEL™ will then plant a tree with One Tree Planted to contribute in aiding the global reforestation effort. 

In addition to MGOs, the campaign also invites a variety of new and powerful influencers, including Lily Cole.