Event Toolkit
M.A.C
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Shot of Colour
M.A.C expands its liquid lip color offering to capitalize on Asian trends and continue to fuel growth in Asia liquid lip market. The aim is to drive awareness and buzz about the Shot of Colour Lip Oil newness and packaging innovation to drive consumer's in-store, for an engaging trial experience and ultimate purchase.
The concept is to be based on M.A.C's global campaign for Summer' 19 "YOUtopia". This proposal includes designs for Level A and Level A aisle, interactive expereinces, and the consumer journey. It communicates 3 key benefits — moisturising effect, intense and vibrance and long-lasting wear.
moodboard
in-situ
Level A Set-Up
A: 2x lightbox visuals
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B: 3D droplets display
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C: High gloss acrylic product display
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D: Floor decal
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E1: Customer experience (tattoo swatches)
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F: Product Experience
C
A droplet made of high gloss acrylic exhibits SOC on top of the staircase display
D
A droplet made of high gloss acrylic exhibits SOC on top of the staircase display
E1
A fun "tattoo" experience introduces consumers to all 14 shades of SOC and demonstrates its long-lasting wear
Level A Aisle Set-Up
B
The Level A aisle event features 3 arches, inspired by the KV. Each arch offers a distinct experience that helps consumers understand SOC's 3 key benefits.
A
C
A
ARCH 1 – SHOT OF MOISTURE
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Teardrop-shaped product displays are made of acrylic and are attached to a clear red perspex backdrop
B
ARCH 2 – SHOT OF VIBRANCE
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Fragmented colour mirrors bounce are reflect light to emphasise vibrancy and to create a fun visual experience for the consumers. An MUA will help consumers apply SOC at a brightly lit makeup counter
C
ARCH 3 – SHOT OF LONG WEAR
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A glossy, red transparent perspex lip is displayed in the arch. Below are 'tattoo' swatches with real MAC SOC product, which MUAs can help consumers to apply to their arms to test the different shades
visual merchandising
GWP
