In the past few years, Hill's CNY campaign has been strongly focused on canine products, so in the year of 2020, they would like to promote more on the Cat segment.

2020 is the year of the Rat, with the relationship of the Rat and the Cat, they could have the potential to create a catchy promotion during the festive season. The idea is to invite our feline friend to share the 2020 campaign with the rat. This campaign includes a KV, red packets and digital activation bundles.