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Campaign & Paper Goods

Starbucks

Spring Cherry Blossom 2020

In honor of cherry-blossom season, Starbucks holds a special campaign every year in Spring to get everyone in the mood featuring their fruity pink peach drinks. 

The campaign launched a full set panels and paper goods.

The design is based on the elements provided by the Starbucks studio in Korea. 

The direction concept is to create a scenery of a cherry blossom forest that sits in front of

a mountain range. Petals fly gently upwards from the treetops as if caught in a light breeze. 

panels

Back of Bar Zone at Launch — Seven Panel Posters

Entrance Zone

Back Banner

Paper Goods

Cold Cups

Hot Cups

Cup Sleeves

Shopper Bag

Pastry Bag

© 2025, jantse20
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