top of page


Campaign & Paper Goods
Starbucks
— • —
Spring Cherry Blossom 2020
In honor of cherry-blossom season, Starbucks holds a special campaign every year in Spring to get everyone in the mood featuring their fruity pink peach drinks.
The campaign launched a full set panels and paper goods.
The design is based on the elements provided by the Starbucks studio in Korea.
The direction concept is to create a scenery of a cherry blossom forest that sits in front of
a mountain range. Petals fly gently upwards from the treetops as if caught in a light breeze.

panels


Back of Bar Zone at Launch — Seven Panel Posters

Entrance Zone


Back Banner
Paper Goods

Cold Cups
Hot Cups
Cup Sleeves
Shopper Bag
Pastry Bag






bottom of page